Tuesday, November 24, 2015

Invention Commercial



My G.T. class and I have recently finished a project. In this project, the main goal was to invent a real invention and make a commercial about it. The commercial had to be serious. We were allowed to have humor in it, but nothing sarcastic. The invention had to be something that could really work and not something that obviously didn't work. While planning, filming, and editing all students had to keep in mind that this commercial should make the audience feel that they can't live without the product. During critiques, the class decided whether or not the commercial showed what the invention was, how it works, and how good or bad the entertainment factor is.

There were a lot of great team moments while planning filming and editing, but my favorite would have a moment during the editing. Editing was the easier part of the project. In the beginning of the commercial you can see that my teammate Emma McGinnis falls in slow motion. During editing we decided to put it in slow motion to add more drama. When we slowed it down we realized that the sounds get deeper and slow down too. When we first heard Emma make that sound, we laughed for 10 minutes straight, but we decided to keep it in as a hook so that the audience is immediately entertained.

After Emma, Tessa, and I finished filming all we had left to do was editing and turning it in. Since we put all of the footage onto Emma's computer, she did most of the editing while we helped on the side, but after we got all the basic things into place Tessa and I helped, gave tips, and adjusted somethings. I was actually surprised by how well the commercial turned out. I was also surprised when our commercial got second place for best commercial in class. My team and I are proud and happy with what we made.

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